One of the leading global toothpaste brand endorsed by the Nigerian Dental Association – Pepsodent, is set to engage one million Nigerian children to stretch the potent of oral health to individual’s overall quality of life and living.
In commemoration of the 2022 World Oral Health Day, the children will be reached through the educational schools’ program with emphasis on the importance of brushing day and night.
Free toothpastes and toothbrushes would be given to the children to facilitate their brushing habits.
The theme for this year’s World Oral Health Day is ‘Don’t Wait Until It’s Too Late #TalktoaDentist.’ The aim is to help raise awareness to ensure people understand the importance of acting early, from the moment a problem arises.
In Nigeria, Pepsodent toothpaste has been at the forefront of driving conversations on good oral hygiene through initiatives that includes but not limited to Schools Program, Mobile Dental Clinics, Oral Health Education Conferences, and various consumer education and engagement across digital and traditional media.
Soromidayo George, the Corporate Affairs and Sustainability Director, Unilever West Africa, while speaking during a Press conference to commemorate the day, said: “In demonstration of our commitment to improving oral hygiene in Nigeria, Pepsodent has reached over 5 million school children by educating them on the importance of brushing twice daily and creating a 21-day routine for them to develop a habit of brushing first thing in the morning and the last thing at night.”