As a means of supporting small businesses, WhatsApp has launched a new campaign termed ‘WhatsAppreneurs’ to help business owners in Africa to reach more target customers.
The messaging app announced its new advocacy service in a statement issued by Public Policy Director for WhatsApp Africa, Balkissa Siddo on Tuesday, June 14th, 2022.
Siddo said the campaign would highlight the stories of small and medium business (SMB) owners in Africa and help them learn more about growth opportunities available with the WhatsApp Business app through a virtual educational webinar.
As received, the statement read: “Across Africa, SMB owners are using the WhatsApp Business app to develop their businesses, showcase their products, close sales and connect with their customers. “The WhatsApp business app provides a tool to help businesses thrive in their markets, reach more customers and grow their businesses consistently.
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“We are delighted to be a part of the success stories of small businesses that are so important to communities across Africa. “As SMBs represent a sizable percentage of the economic population demonstrating great potential for growth, opportunity creation, and overcoming poverty postpandemic, there is a need to provide support through digital tools to help them scale.”
The policy director said the WhatsAppreneur campaign served the purpose of providing the resources businesses needed to unlock their growth potential and help build a more resilient, inclusive, and empowered society.
Aside from helping businesses grow, Siddo said the WhatsApp business app, would also provide an opportunity for businesses to create a much deeper and stronger relationship with their customers.
The WhatsApp for business has provided a set of features not available to regular users of the free WhatsApp messaging app, like support automated quick replies, greeting messages, FAQs, away messaging and statistics, among others