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Study: TikTok Algorithm Directs Users to Fake News about Ukraine War

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NewsGuard has discovered through an investigation that a new TikTok account can be shown falsehoods about the Ukraine war within minutes of signing up to the app.

The company, which monitors the trustworthiness of news outlets across the web, ran a pair of tests to assess how the video-sharing app treated information about the conflict.

Study: TikTok Algorithm Directs Users to Fake News about Ukraine War
Study: TikTok Algorithm Directs Users to Fake News about Ukraine War

In the study, it found that a new account that did nothing but scroll the app’s algorithmically curated For You Page watching videos about the war would be funnelled towards false or misleading content within 40 minutes.

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“Toward the end of the 45–minute experiment, analysts’ feeds were almost exclusively populated with both accurate and false content related to the war in Ukraine – with no distinction made between disinformation and reliable sources,” the research team wrote.

“At a time when false narratives about the Russia-Ukraine conflict are proliferating online, none of the videos fed to our analysts by TikTok’s algorithm contained any information about the trustworthiness of the source, warnings, fact-checks, or additional information that could empower users with reliable information.”

Among the false claims shown to the researchers was the myth that the US has bioweapon laboratories in Ukraine, and the accusation that Putin was “photoshopped” on to footage of a press conference he gave in early March.

Videos also claimed that fake footage was real, and that real footage was fake: videos purportedly of the “Ghost of Kyiv” shooting down Russian jets were taken from a video game, while real videos from the war were decried as fake by pro-Russian accounts.

“Some of the myths in the videos TikTok’s algorithm fed to analysts have previously been identified as Kremlin propaganda,” the researchers said, by the organisation’s Russia-Ukraine Disinformation Tracking Center.

To carry out the test, NewsGuard’s research team simply made new accounts on the app and spent 45 minutes scrolling through the For You Page, stopping to view in full any video that looked like it was about the war in Ukraine.

Although TikTok does not provide a detailed breakdown of how its algorithm weighs signals, the company says it takes into account time spent watching various videos, as well as other signals including likes, comments and who a user follows or has blocked.

By watching every video on the war that appeared on their page, the researchers will have “trained” the algorithm to show the new accounts content about the conflict, but not provided any specific signals in favour of misleading material.

TikTok’s search function similarly blended real and false content, delivering videos that contained false or misleading claims in the top 20 results for searches of “Ukraine”, “Russia”, “War”, “Kyiv”, and “Donbas”, NewsGuard said.

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