BrandsRite Foods Strategically Powers Ojude Oba Festival

Rite Foods Strategically Powers Ojude Oba Festival


- Advertisment -spot_img

After two years of hiatus, the ancient city of Ijebu-Ode was agog on Monday with spectacular displays of splendour, pomp and pageantry at the Ojude-Oba Festival, a colourful event that was energised, refreshed and serenaded by Nigeria’s beverage giant, Rite Foods’ Limited, the official beverage sponsor of the festival.

Rite Foods Strategically Powers Ojude Oba Festival
Welcome performance at Ojude Oba 2022

Tagged ‘The Return of the Ojude-Oba’, the One-Day celebration of culture, fashion, glamour, candour, beauty and royalty by sons and daughters of Ijebu-land was spiced up by Rite Foods’ Limited, a beverage giant that provided dynamic flavours of refreshment for every moment of the festival.

Speaking at the festival, Seleem Adegunwa, Managing Director, Rite Foods Limited re-affirmed his company’s commitment to the arts, cultural promotion and community development, particularly in areas where it operates.


The Rite Foods’ boss stated that his company holds the festival in high esteem by paying homage to the paramount ruler of the land, His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, for being the custodian of the traditional institution of his people, which aligns with his company’s values.

Read AlsoGhana Brazens Border Security as Boko Haram Jihadists Break Jail

“As a company, we are particularly committed to celebrating the rich cultural heritage of peoples and communities, particularly our royal father who bestrides the traditional institution of his people like a colossus; the Awujale has been an undisputed statesman who personifies a courageous, charismatic, and reliable leader which aligns with our values of excellence and integrity at Rite Foods Limited”, he stated.

The festival committee which had earlier commended the company for its commitment to promoting arts and culture through the sponsorship of the festival, also showered encomiums on the brand for flooding the town with its array of refreshing Bigi soft drinks, Fearless energy drinks, Rite and Bigi sausages and the newly launched Sosa Fruit Drink which provided undiluted and quality refreshment that invigorated the sons and daughters of the soil, as well as the guests who graced the festival to enjoy the celebration.

Visitors, tourists and guests from Nigeria and the world stormed the ancient city to experience a taste of this sponsorship by Rite Foods Limited and to witness an age-long cultural celebration characterized by horse riding, gunshots, folklorish and contemporary music, colorful and flamboyant dressings, dances, drumming and competitions, all of which represents the gaiety and artistic style of the festival.

The Ojude-Oba [in Ijebu dialect means ‘’the King’s forecourt or frontage’’] and it is a major festival in Nigeria that began over 100 years ago. It brings together all sons and daughters of Ijebu-land in Nigeria and the diaspora for a carnival-like celebration of the traditional, cultural, spiritual accomplishments and other values of the   Ijebu nation.

Read AlsoGunmen Attack Osun LP Guber Candidate’s Residence

During the festival, various age-groups [popularly known as the Regbereges], indigenes, their friends and associates from far and near – all in their colourful costumes and riding on horses, through the palace, throng the palace of the Awujale of Ijebuland to pay homage to him amidst prayers and other fun-filled activities.

The Ojude Oba festival is also a platform to showcase the entrepreneurial ingenuity of Nigerians and promote trade as well as the country’s tourism and hospitality.

In essence, with the sponsorship of the festival, the truly world class and proudly Nigerian company has demonstrated its strong advocacy to the promotion of arts and culture as well as community development in areas where it operates. The company believes in Nigeria’s diverse culture and seeks to connect with consumers in communities where cultural celebrations like the Ojude Oba Festival creates the platform for unity among its people.

Rite Foods Limited which prides itself as a company with the highest number of brands in its sector has once again won the hearts of multitudes of consumers from all walks of life who stormed the festival to enjoy the fun while also tasting its array of refreshing brands that provided quality satisfaction.

New Webbs is an independent online news platform launched with the aim of connecting the world with the latest news on the web.


Please enter your comment!
Please enter your name here

Latest news

Disinformation Most Active On X – EU

A European Commission study has suggested that among the six big social media platforms, X, formerly Twitter, has the...

Enugu Police Parade 92 Suspected Kidnappers, Armed Robbers

Enugu, Nigeria - Operatives of the Enugu State Police Command on Tuesday paraded 92 suspected criminals arrested between August...

At Least 114 Wedding Guests Killed As Hall Caught Fire

At least one hundred and fourteen (114) guests were killed and hundred (100) injured as fire razed a wedding...

Naira Sells N1020/$1 At Peer-to-Peer Market

Lagos, Nigeria - The emergence of a new Central Bank of Nigeria (CBN), Mr Yemi Cardoso and four deputies...
- Advertisement -spot_imgspot_img

Kenya, US Sign Agreement Ahead Haiti Deployment

Kenya, an Eastern African country and United State of America have signed a defense agreement which would allow the...

Erisco Foods Arrested Consumer Over Negative Review Of Product

Abuja, Nigeria - After arresting a dissatisfied consumer over her negative review, the Federal Competition and Consumer Protection Commission...

Must read

Rite Foods Set To Showcase Award-winning Refreshing Brands At Lagos Trade Fair

The award-winning Rite Foods Limited has partnered with the Lagos State Chamber of Commerce & Industry (LCCI) for the 37th Annual Lagos International Trade Fair (LITF) and is fully prepared to exhibit its unique brands.

Public Relations Vs. Reputation Management: The Thin Line To Grasp And More

Whether you are setting out fresh from the ideation...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you

Buy More, Save More