BrandsRite Foods Leads In Sustainable Innovation With Pan-African Brands

Rite Foods Leads In Sustainable Innovation With Pan-African Brands


- Advertisment -spot_img
Everything on JUMIA

Lagos Nigeria – In its commitment to Africa, Rite Foods Limited has embarked on qualitative research to deliver unique brand to its consumers across Nigeria and African continent.

Rite Foods MD, Mr. Seleem Adegunwa

With its already available and diverse range of products the ‘Truly World-Class’ company in Nigeria’s food and beverage industry has continued to demonstrate its market leadership through product development and sustainable innovation.

Recognised in the Africa 150 Report as one of the continent’s innovative brands with unrivalled flavours which are evident in its 13 Bigi variants of carbonated soft drink, the Bigi Table Water, the Fearless energy drink consisting of the Fearless Classic and Fearless Red Berry, the five variants of Sosa Fruit Drink as well as the Rite and Bigi Sausages, Rite Foods has shown that it will continue to make a difference in the food and beverage sector of Africa’s largest economy.

Flash Sales

Against this backdrop, Rite Foods Managing Director, Mr. Seleem Adegunwa, pointed out that research is extremely important to the company and the success of its brands that are manufactured in an ultra-modern factory with up-to-the-minute technology, with artificial intelligence, in line with global best practices.

He stated that the company’s quest for new ways of doing things that are poised towards ground-breaking inventiveness has spurred the delivery of unparalleled brands with flavours that have a competitive edge over others in the food and beverage industry.

“Research is extremely important to us and we value that a lot. Our products are leaders in flavour innovation. On the Cola brand, there is a clear edge over the competition, and we lead on flavours like in the Apple and Tropical segments. Our brands are enhanced by having many products under them, and that is a reason why they look bolder and bigger on the shelf, among competitors,” Adegunwa avowed.

Read Also: Police Arrest Kenya’s Most Wanted Thugs

On its Sosa Fruit Drink, the new entrant into its market segment, the Rite Foods boss stated that the brand is a symbol of quality and a new way in which the company has attained excellent reviews.

“I think one of the things we are known for and the important thing that we must build on is that symbol of quality. Looking to the future, we are ready to ensure that anything concerning our logo is of a very high standard, and we are strongly committed to that cause to produce world-class products,” he said.

On the premium Fearless energy drink that has topped the list in the Nigerian market, Adegunwa averred “Fearless is currently the market leader in the energy drinks segment in Nigeria, and to ensure that we stay on top and prevent competition; we intend to introduce new flavours and for us, it is constantly about ingenuity and adding new brands to expand our business.”

Read Also: Diaspora Presidential Debate Holds February 11 For Tinubu, Atiku, Obi, Others

The company which began operation with the slogans “Truly World-Class and Proudly- Nigerian” describes the quality of what it tries to achieve by competing favourably at the global level, with a DNA and heritage that are completely Nigerian. As a pacesetter, it has shown an intention of expanding across Africa, hence its new slogan “Proudly-African.”

“This has been intentional to not just limit us to Nigeria, especially as the product is already expanding across the borders,” Adegunwa explained.

New Webbs is an independent online news platform launched with the aim of connecting the world with the latest news on the web.


Please enter your comment!
Please enter your name here

Latest news

Messi Breaks New Record, Hits 800th Career Goal

Lionel Messi has broken a fresh record in his career as he scored his 800th goal when Argentina played...

CBN Releases More Naira, Directs Banks To Open On Weekends

Abuja, Nigeria - The Central Bank of Nigeria (CBN) has released more naira notes to commercial banks and directed...

Bauchi : 25 People Killed In Auto Crash

Bauchi, Nigeria - Twenty-five (25) people have died in a lone auto crash that happened at Udobo village in...

Italian Coast Guard Rescues Over 700 Illegal Migrants

The Italian coast guard has rescued more than seven hundred (700) illegal migrants off the coast of Tunisia in...
- Advertisement -spot_imgspot_img

World Athletics Bans Transgender Female Athletics

As it stands, transgender women will no longer be allowed to compete in female track and field events regardless...

Mother Of Shot Student By Police Seeks Justice

KENYA - The mother of a Maseno University student who was shot dead on Monday by police officers in...

Must read

37 African Countries Face Health Worker Shortage – WHO

Out of fifty-five (55) countries facing serious health worker...

IWD 2023: KloverHarris Harps On Innovative Technology In Promoting Gender Equality

Lagos, Nigeria - KloverHarris Limited, in celebration of International...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you

Buy More, Save More