BrandsRite Foods Celebrates 100,000 Plastic Bottles Cleared From Lagos...

Rite Foods Celebrates 100,000 Plastic Bottles Cleared From Lagos Shorelines

-

- Advertisment -spot_img
MAGIC DEALS

Lagos, Nigeria – Rite Foods Limited in its bid to promote environmental conservation through its sponsored riteonthebeach initiative has cleared 100,000 plastic bottles from Lagos shorelines.

Launched in August 2021 by Rite Foods’ Managing Director, Mr. Seleem Adegunwa, the Corporate Social Responsibility (CSR) project went live in the Lagos beach communities in January 2022, with a success story.

FREE DELIVERY

To date, the communities have removed over 100,000 bottles from their beaches with school children taking the responsibility of dropping off twenty-two bottles or 1kg of plastics before school each day.

Through the beach cleaning initiative, 74 scholarships and over 20 jobs have been created from the collection and recycling process, spearheaded by the Founder of Popbeachclub, Mr. Akin Disu, the convener of Riteonthebeach, with its festival held in November, 2022.

The academic festival sensitises the public on the effects of climate change and plastic pollution on the environment centred in the remote Lagos fishing communities of Ilashe, Ibeshe, and Ikaare.

In partnership with Disu, Riteonthebeach created the Plastic Neutral Token, a community-driven social enterprise system that encourages members of the public to take responsibility for the plastic waste they produce, as the average human being uses 84 kilograms of plastic yearly.

By members of the public buying a plastic-neutral token, the scheme will remove 84kgs of plastic from the ocean, thereby making it plastic-neutral and eco-friendly.

Read Also: EFCC, CBN Visit Banks Over Naira Scarcity

The plastic waste is processed and sent to the city for recycling with the entire process verified by a third party and tracked on its transparent online platform. They achieve this by engaging the communities of these remote coastal fishing villages, rewarding the children with scholarships, while the women and youth were provided with jobs. This is to save the fishing ecosystem under threat from extensive ocean waste from the city.

The fishing communities serve a crucial role in Lagos state’s economy, providing fish and tourism services for the city of Lagos. These coastal communities on the Lagos western peninsular are separated from the city by the Owo river basin watershed, with the residents under a constant deluge of plastic waste transported by the ocean to their doorsteps.

Interestingly, the Riteonthebeach is committed to creating 300 scholarships in two years, in partnership with the coastal communities removing one metric ton of plastic per week, thereby attaining sustainability. To learn more, please visit Rite Foods’ website: www.ritefoodsltd.com.

newswebbs
newswebbshttps://newswebbs.com
New Webbs is an independent online news platform launched with the aim of connecting the world with the latest news on the web.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Bigi Treats Top 4 Nigerian Idol Contestants To Special Candlelight Dinner

Lagos, Nigeria - Bigi, the beloved beverage brand known for its exciting twists on Nigerian Idol, hosted a truly...

Health-Related Expenses: Over One Million Nigerians Are Pushed Into Poverty

A recent World Bank Group report revealed a concerning trend of over one million Nigerians being forced into poverty...

ORIGIN Tech Group Partners LBS On Human Capital Training, Development

Lagos, Nigeria - To collaborate on LBS Agribusiness Management and Greener HOPE Agricultural Productivity Programme, ORIGIN Tech Group welcomes...

Mouka Partners Herconomy, 360 Complete Woman To Present Business Grants To Women

Lagos, Nigeria - For many years, Mouka has steadfastly committed to corporate social responsibility, as evidenced by its five...
- Advertisement -spot_imgspot_img

Bigi-Sponsored Nigerian Idol Season 9 Heats Up with Top 10 Performances

Lagos, Nigeria - Africa's biggest music talent show, Nigerian Idol Season 9, sponsored by Bigi Carbonated Soft Drink brand,...

11 Killed As Explosion Hits Tanzania’s Sugar Factory

Following an explosion at a sugar factory located in Tanzania, eleven (11) workers of the company have been killed....

Must read

NIPR Governing Council: Local, International Supports For Nkechi Ali-Balogun’s Quest

Lagos, Nigeria - Endorsements have been pouring in from...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you

Buy More, Save More