BrandsRite Foods Accelerates Slogan From Proudly-Nigerian To Proudly-African

Rite Foods Accelerates Slogan From Proudly-Nigerian To Proudly-African


- Advertisment -spot_img
Everything on JUMIA

Lagos, Nigeria – In what is held as an acceleration move, Rite Foods limited, a leading food maker is expanding it slogan from ‘proudly-Nigerian’ to ‘proudly-African’ to accommodate other African countries in the continent.

The new slogan, Proudly-African, adopted by Rite Foods, Nigeria’s market leader in the food and beverage industry is the company’s strong commitment to expanding its products beyond the nation’s shores, to other African countries, as a world-class and global brand.

Flash Sales

This was the position of the Company’s Managing Director, Mr Seleem Adegunwa, in a recent interview with a leading independent and international brand valuation consultancy publication.

Adegunwa, who has successfully steered the affairs of the leading company to enviable heights in the fast-moving consumer goods (FMCG) sector, affirmed that while Rite Foods started with the slogan, ‘Truly World-Class and Proudly Nigerian’, which describes the quality of what it was trying to achieve with a DNA and heritage that is completely Nigerian, the new twist shows that the brand is African based and therefore more Proudly-African.

He pointed out that the move is intentional as the company’s products are not limited to the country alone, but are also available in other African countries. “We have an indigenous brand that operates on the world-class stage, so these slogans are exactly what we are, but put into words, it shows our intention of expanding across Africa,” Adegunwa affirmed.

The company’s honcho avowed that the intention is also not to alienate other customers on the African continent. This, he said, is necessary for an award-winning company that is reputed for delivering unique products that are regarded as pacesetters in their various market segments. “The importance and value of working on them are to ensure that we are improving the brand equity, hence the need for appropriate slogans,” he averred.

Read Also: Two Kidnapped Farmers Regain Freedom

Against that backdrop, Rite Foods’ boss posits that despite the stiff competition in the industry, the company’s product portfolio, comprising the 13 variants of the Bigi carbonated soft drink, the Bigi Table Water, the Fearless energy drink consisting of the Fearless Classic and Fearless Red Berry, the five variants of Sosa Fruit Drink as well as the Rite and Bigi Sausages, have continued to dictate the pace in the market, with their inventiveness which has earned them numerous laurels at various awards ceremonies.

He avowed that the high-quality of the company’s brands with their flavours stems from the continuous innovation adopted in the manufacturing processes which are carried out in a first-rate factory with up-to-the-minute technology and a skilled workforce.

According to him, research and development are of topmost priority for the company, having led to the production of unrivalled brands that are top-notched in the sector it operates. “We do it frequently with our partners and suppliers to attain the desired quality for consumers’ satisfaction.”

Read Also: Court Remands Sharia Court Judges For Theft

The company which is at the forefront of implementing corporate social responsibility (CSR) policies for human and societal development, is currently partnering with quite a few organisations to support eco-friendly sustainability initiatives, especially in recycling polyethylene terephthalate (PET) plastic collections and also in developing recycling plants in the country.

New Webbs is an independent online news platform launched with the aim of connecting the world with the latest news on the web.


Please enter your comment!
Please enter your name here

Latest news

New Naira Notes Disrupt Business Activities In Anambra

As Banks continue to issue the old bank notes to their customers in Anambra State, the action has negatively...

SA Police Warn Against Sharing Video Of Alleged Rape Of Minor

SOUTH AFRICA - Police command in Limpopo, South Africa have sent a stern warning to the public to refrain...

Man Commits Suicide After Wife Leaves Him

Nairobi, Kenya - A man in Mwingi town, Kitui County, has reportedly took his life following the event of...

SA Police Arrest 4 Men For Kidnapping Indian Man

SOUTH AFRICA - Police have disclosed the arrest of four men (4) who allegedly kidnapped an Indian businessperson and...
- Advertisement -spot_imgspot_img

Police Burst 419 Syndicate, Arrest Cultists, Recover 15 ATM Cards

Operatives of Delta State police command have combed various criminal hideouts in the state and arrested some suspects during...

NCDC: Nigeria Records 6 Lassa Fever Deaths, 77 Infections

Abuja, Nigeria - Seventy-seven (77) new Lassa fever cases and six-related deaths have been registered between January 9 and...

Must read

UN Seek Funds For Malnourished Children

In a bid to save malnourished children, the United...

Why Apology Is Not Always Enough – Ishola Ayodele

In today's fast-paced, digitally connected world, a crisis can spread like wildfire, with the potential to do significant damage to a company's reputation and bottom line. And when a crisis hits, one of the first things that many companies do is issue an apology in an attempt to mitigate the damage and regain the trust of their stakeholders.
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you

Buy More, Save More