NigeriaRenowned Marketing Communication Icon, Tolu Ogunkoya Dies

Renowned Marketing Communication Icon, Tolu Ogunkoya Dies

-

- Advertisment -spot_img
MAGIC DEALS

Lagos, Nigeria – The Regional Chief Executive Officer of Omnicom Media Group (OMG) West & Central Africa (WeCA), Tolu Ogunkoya has passed on, leaving behind an indelible footprint in the marketing communication industry.

Tolu Ogunkoya passes on
Tolu Ogunkoya

The communication guru, Ogunkoya passed on in the United Kingdom on Tuesday, April 25, 2023., according to his family.

Until his death, he was the Chairman of the 15-Member Ministerial Task Team set up by the Honourable Minister of Information & Culture in January 2022, to fashion out and implement five fundamental reforms that would ensure the recovery of the advertising and broadcast sectors in Nigeria, within the next few years, working closely with the Director-Generals of ARCON and the Nigerian Broadcasting Commission (NBC).

FREE DELIVERY

A Fellow of the Advertising Regulatory Council of Nigeria (ARCON) formerly [APCON], Ogunkoya was inducted as the 87th Fellow of the practice in Nigeria in 2010.

He was a Council Member and Fellow of the Institute of Directors (IOD) Nigeria, an alumni member of the Lagos Business School & the Ashridge Business School in Berkhamsted, UK.

The late Ogunkoya started his advertising career 33years ago at the then called Insight Communications and distinguished himself as a thoughtful and reliable young executive.

Read AlsoAttitude, Skillfulness and Dynamism Drives Employability in This Age – Stakeholders

He was at SO&U for almost 10 years, where he became a key member of the leadership team working simultaneously as the Media Lead for the Agency, when he headed an Account Service Team.

Early 1999, he was head hunted and became the pioneer CEO of MediaReach Nigeria (now known as mediaReach OMD).  At the organisation, Ogunkoya assembled and led a team of determined advertising executives to set standards by which the industry now leverage.

With his team at mediaReach OMD, he set new standard of professionalism, driven by technology and innovations in the practice of media strategy, planning, buying and implementation in Nigeria, and the West African sub-region.

Under his leadership, mediaReach OMD introduced the Nigerian Media Facts Book in 2001, which has become the industry bible for media audience data and trends for the Nigeria Marketing Communications Industry. The scope of the publication was later expanded in 2006 to cover countries in West & Central Africa, written in English & French as “Nigeria/West & Central Africa Media Facts Book.”

The marketing communication guru, was bestowed with numerous laurels and commendations including the MIPAN’s Outstanding Advertising Media Personality (OMP) for three decades in 2021, TIES – The Industry Award 2020 – Lifetime Award Winner (of three recipients in 2020), and the Brand Journalist Association of Nigeria (BJAN) Excellence Award 2018 as the Most Professional Media Practitioner in Nigeria.

Read AlsoLagos Circulates Sex Offenders’ Identities Via Social Media

Other achievements include the Outstanding Contributor to the Media Industry in the Marketing Award 2016, the Success Digest Enterprise Award, and the Male Entrepreneur of the Year 2011.

His legacy in the integrated marketing communication industry especially, media independence (strategy and management) remains indelible.

He is fondly remembered by his wife, children, family, and the entire marketing communication industry.

newswebbs
newswebbshttps://newswebbs.com
New Webbs is an independent online news platform launched with the aim of connecting the world with the latest news on the web.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Amo Farm Sieberer Hatchery Limited Celebrates and Supports Coronation of Alaawe of Awe, Oba Cornelius Abiola Taiwo Oladokun III

Amo Farm Sieberer Hatchery Ltd., a leader in Nigeria's agricultural sector, commemorated and supported the coronation of the new...

Celebrating Chima Udoye’s Victory In Nigerian Idol Season 9 Powered by Bigi

Lagos, Nigeria - Chima Udoye has been crowned the Nigerian Idol Season 9 winner, fuelled by the refreshing Bigi...

Bigi Treats Top 4 Nigerian Idol Contestants To Special Candlelight Dinner

Lagos, Nigeria - Bigi, the beloved beverage brand known for its exciting twists on Nigerian Idol, hosted a truly...

Health-Related Expenses: Over One Million Nigerians Are Pushed Into Poverty

A recent World Bank Group report revealed a concerning trend of over one million Nigerians being forced into poverty...
- Advertisement -spot_imgspot_img

ORIGIN Tech Group Partners LBS On Human Capital Training, Development

Lagos, Nigeria - To collaborate on LBS Agribusiness Management and Greener HOPE Agricultural Productivity Programme, ORIGIN Tech Group welcomes...

Mouka Partners Herconomy, 360 Complete Woman To Present Business Grants To Women

Lagos, Nigeria - For many years, Mouka has steadfastly committed to corporate social responsibility, as evidenced by its five...

Must read

NIPR Governing Council: Local, International Supports For Nkechi Ali-Balogun’s Quest

Lagos, Nigeria - Endorsements have been pouring in from...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you

Buy More, Save More