The National Basketball Association (NBA) has abreast the public of the launch of the reimagined global NBA App, the all-in-one destination for NBA fans of every team.
Launching with entirely new personalization features, the NBA App will provide wall-to-wall content from every NBA game and feature social-style vertical video, unprecedented behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free, Daily Independent reports.
The NBA App, a product of NBA Digital, the league’s joint venture with Turner Sports is free to download.
Additionally, the NBA has launched NBA ID, the league’s new global membership program offering fans benefits and rewards from the league, teams and its partners.
NBA ID, which is free to join, will link a fan’s experiences across existing products like NBA League Pass and NBA Pick’Em. Throughout the season, NBA ID members will get access to new original content and fan favourites from the NBA vault.
As well, there will be enhanced members-only experiences from NBA partners, ticket promotions prizes through predictive and sweepstakes-style NBA Pick’Em fantasy games, voting campaigns and other rewards.
The NBA App is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner. The NBA App now includes a sleek new design and a first-of-its-kind “For You” experience, with content recommendations based on fan preferences and personalization powered by Microsoft Azure and Azure AI.
“Within the app’s “For You” page, fans can tap into a social-like vertical video experience – with vertical scrolling – that features real-time highlights of all NBA games in progress.
The league’s direct-to-consumer subscription offerings – NBA League Pass and NBA TV – will be integrated into the NBA App, giving fans the ability to watch live games and highlights and check scores, statistics and standings, all in one place. For NBA League Pass subscribers, the live streams will feature higher video quality, lower streaming latency and a seamless user experience for consuming live NBA content.
NBA League Pass returns this season with a new bundle at its lowest pricing ever. For a limited time, the standard package is now available for $14.99 per month ($99.99 for a full season) and the premium package for $19.99 per month ($129.99 for the full season). Subscribers will automatically receive the NBA TV direct-to-consumer offering as part of the new bundle.
“Launching our new NBA App and digital platform is a major milestone as we continue to build and strengthen our direct-to-consumer offerings,” said Chris Benyarko, NBA Executive Vice President, Direct-to-Consumer. “We are thrilled to deliver a reimagined product that will enhance and personalize the way NBA fans engage with the league on a daily basis.”
Content highlights on the NBA App include gameday experiences, lifestyle, NBABet Stream, CrunchTime and live NBA League pass programming. Others are NBA International Games, Hoop Cities, Archived Games, Series and a host of Exclusive Original Programming and partner contents.
The association is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.
Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.
NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.
Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports, including NBA TV, the NBA App, NBA.com, NBA League Pass and NBAGLEAGUE.com