Meta has changes in place concerning Threads app that will enable users to delete their account while keeping the linked Instagram account.
As designed an Instagram account is required to sign up to the Twitter-like app, but users were frustrated that it was impossible to delete Threads alone.
Reacting to the users’ dissatisfaction, Instagram boss Adam Mosseri revealed the change in a post on Threads, BBC reports.
Initially hailed as a “Twitter-killer”, Threads struggled to sustain early record-breaking growth.
In October Mark Zuckerberg, the head of parent-company Meta, revealed that three months on from its July launch the app was attracting around 100 million monthly users – down by more than a half.
When Threads was first revealed it was seen as a direct challenge to the Elon Musk-owned X, formerly known as Twitter.
Read Also: Nigerian Mother Residing In UK Found Dead
But it went live without a number of features, such as search and direct messages, that are found on rival platforms.
The inability to fully delete an account without deleting the associated Instagram account was heavily criticised.
Users were only able to deactivate – not delete – their Threads account if they wanted to keep their linked Instagram profile going.
The new feature will be accessible from the settings menu in a “Delete or Deactivate Profile” section, Mr Mosseri posted on Threads.