FrieslandCampina WAMCO has tendered apology to the Christian Association of Nigeria (CAN) as well as to the Christian community at large for the recent Good Friday post on the Peak brand’s social media handle.
It would recalled that CAN have accused and condemned the makers of Peak Milk of disrespecting Jesus Christ with an offensive good Friday commercial.
In the controversial advert, the company used the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday, a move that CAN described as “totally unacceptable” to the Christian population.
This was contained in a statement issued by the The General Secretary of CAN, Barrister Joseph Daramola, warning the company to retract the advert and tender an apology to Christians or face legal action and boycott of their products by Christians.
Reacting to that, the company have resulted to apologize and retract the controversial advert. “We acknowledge the sensitivity of the social media post considering the sobriety of the season.” FrieslandCampina WAMCO admits.
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“It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ. We wish to inform the general public that the social media post has since been withdrawn.
“We hereby reiterate our commitment to our unwavering mission of nourishing Nigerians while maintaining the utmost respect for all religious laws, tenets, and guidelines.”
“We reaffirm our pledge to prevent a reoccurrence of such in the future and wish to use this opportunity to wish all Christians the very best of the season.”
