BrandsFearless Energy Drink Thrills Auto-Drifters, Sport Lovers At Fanfaro

Fearless Energy Drink Thrills Auto-Drifters, Sport Lovers At Fanfaro


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Ibadan, Nigeria – The ancient city of Ibadan, the Oyo State capital, on Sunday, December 4, 2022, embraced the thrill of Fearless Energy Drink.

L-R: Adeniran .Y.A, National Sales Manager, Rite Foods Limited; Seleem Adegunwa, Managing Director, Rite Foods Limited; Adekunle Olanrewaju, Managing Director, Fanfaro Autofest and Olumide Aruleba, Marketing Manager, Rite Foods Limited, at the Fanfaro Autofest – The Fearless Edition at Trans-Amusement Park, Ibadan, Oyo State on Sunday.

Consumers were amazed as auto-drifters from Nigeria and the world, super bikers, sports lovers, indigenes and visitors from across Africa converged at the Trans-Amusement Park to experience the audacious fun at the Fearless-Fanfaro Autofest 2022.

Nigeria’s undisputed No 1 Energy Drink, Fearless, powered the Fanfaro Autofest 2022, which hosted the country’s most renowned auto-drifters, super bikers, sports lovers and celebrity entertainers in the most thrilling, energizing and fun-filled auto-sports festival.

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Seleem Adegunwa, Managing Director, Rite Foods Limited, makers of Fearless Energy Drink and the official sponsor of Fanfaro Autofest 2022 said that his company is committed to partnering with initiatives that involve community and nation-building as well as consumer-centric activities that ignite fun amongst people. According to him, the partnership between Fearless Energy Drink and Fanfaro Autofest works perfectly.

“How do you have fun without energy? This is the biggest auto-sport event in the country and you cannot enjoy such an event without an increased boost in your energy levels, whether you are a drifter, biker, lover of the sport or consumer/fan watching the games. The only way you can embrace the thrill of the sport is to be energized, and this is what the Fearless Energy Drink is providing”, he said.

Mr. Adegunwa, who audaciously faced his fears also embraced the thrill of the sport by riding with a drifter. He added that the initiative is also in line with the company’s vision of promoting sports development and youth empowerment in the country.

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Adekunle Olanrewaju, Managing Director and Chief Executive Officer, Fanfaro Oil Nigeria commended Fearless Energy Drink for the sponsorship, and said that the Fearless brand resonates with what the auto sport stands for. “It is a fearless sport, tough, energetic, with maximum thrills to excite fans, auto lovers and consumers,” Mr. Olanrewaju stated.

The Fearless Classic and Red berry flavours energized the drifters for breathtaking auto-drifting that left the crowd in awe. The drifters include  Mustapha Zakaria, aka Zaka, a 25years old drifter from Borno State who drove a BMW E46 with 220 horsepower; Abdullahi, a 33years old drifter from Kano State, who drove a BMW E46 with 220 horsepower; Ahmad Alil Amir, a 34years old Lebanese Nigerian drifter from Kano State, drove a BMW E30 with 195 horsepower; Antonio;

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A 35 years old Lebanese drifter living in Lagos, Nigeria drove a Nissan 350Z stingray; Captain Awaa, a 23years old Nigerian drifter from Bauchi State drove a BMW E46 with 220 horsepower; JBash, a 25years old Nigerian drifter from Borno State drove a BMW E46 with 220 horsepower, and Argo Raak, an Estonian drifter,  Infiniti G35 with 320 horsepower.

Thousands of sports lovers, consumers, indigenes of the city and visitors flooded the venue of the Fearless-sponsored motorsport event to bask in the ambience of the thrill and energetic auto drifts and bike stunts with a Fearless thrill zone where fans were serenaded with metal PS and Virtual Reality games, as well as Kart racing with a whooping five-million-naira worth of prizes splashed through raffle draws on fans and spectators of the show who came to experience the autofest event.

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TV sets, laptop computers, blenders, packs of the two flavours of the market-leading energizing fearless drinks and cash prizes were won by fans and consumers.

Celebrity performances from Brymo, Peruzzi and Kenzo added to the thrill of the autofest with alternate sounds from other young and upcoming acts. Tobi Bakre, the Fearless brand ambassador also graced the occasion, and doubled the thrill that left fans energized and entertained into the night.

With the sponsorship, Fearless Energy Drink has reinforced its market leadership in the sector through sports development and community/nation-building. The Fearless Classic and Red Berry flavours keep providing consumers with limitless energy to perform at work, at training or sport, at play, at study, and when it’s time to get loosened up on any occasion as witnessed at the Fanfaro Autofest – The Fearless Edition!

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