In a bid to show support for sport once again, Bigi carbonated soft drink (CDS), produced by Rite Foods has proudly sponsored the International Schools Athletics
The sporting event targeted at young students (Primary and Secondary), which happened in Lagos, Nigeria, saw 68 schools participated from 14 to 19 March, 2022.
The competition was part of the brand’s support for the growth of young talents in
athletics, like other sporting initiatives sponsored in the past, with its 13 variants
and table water that have been the hallmark of distinctiveness in the beverage
segment of the Nigerian economy.
It was also aimed at encouraging togetherness and peace, with 914 participants
from 68 schools as well as 5,000 spectators.
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Commenting on the sponsorship from the Truly World-class company, the Brand
Manager, Boluwatife Adedugbe, stated that the premium Bigi CSD brand through
its range of products rejuvenated the athletes with the vigour needed for the
completion of the games, especially with the Bigi Table Water which is produced
with global best practices in purification and offers quality, freshness, confidence,
She said the company will continue to identify with credible platforms that connect
its leading Bigi products with consumers to add value to lives, as demonstrated in
the athletics tournament by helping young Nigerians accomplish their dreams of
becoming superstars that would make the nation proud in sporting activities.
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While applauding Bigi for its contribution to the success of the games, the
Chairman of Lagos State Athletics Association, Dr. Solomon Alao, remarked that
the competition was intended at encouraging a healthy body and mind in an era
where moral degeneration is prevalent among the youth.
“Going forward the future is looking great. It is about going back to the basics,
using sports and education as a platform to attain wholesome child development and a breeding ground for future champions.” Alao affirmed.
He added that the inaugural event was also supported by the State Universal Basic
Education Board (SUBEB) to showcase the skills of the youngsters who would in
the future, represent the country at international events, with laurels to their credit.
On his part, a former Olympian, Enefiok Udo-Obong, who won a gold and bronze
medal at the 2000 and 2004 Summer Olympics respectively, avowed that four
schools in Ghana have already shown interest in the tournament, an indication that
the initiative will grow stronger with an extensive footprint in the next edition.
Interestingly, the Bigi brand, which has been spearheading sports development in
Nigeria, last year, threw its weight behind the Ijebu Heritage Half Marathon, held
on 17 July 2021, where it reinvigorated the athletes with the strength to get to the
finish line. It also powered the Abeokuta Kings Golf Tournament held on 10
October, 2021, as well as the Abeokuta 10 km marathon held on 13 November, the
same year, with commendation from the Ogun State Government.